Abstract This book is a comprehensive resource for theory, research and action in health education and health promotion. The authors describe strategies and actions for health education and health promotion based on theories for understanding, predicting and changing behavioural, social and environmental determinants of health. The book also offers a conceptual framework for planning, evaluation and research and discusses ethical issues in health promotion. Health education and health promotion is addressed to bachelor and masters students, scholars, practitioners, policymakers and change managers. It offers a useful guide for a variety of professional and volunteer organisations and their workers, such as health service managers and environmental health officers, community nurses and dieticians, midwives and paediatricians, dentists, general practitioners, epidemiologists as well as psychologists, sociologists and social workers. This is a useful guide for all those who carry.